Episodes

July 7, 2021Episodes

Episode 9: Erik Nelson on Branding and Marketing

In this episode, Joshua talks with Erik Nelson, a friend and marketing consultant, about how publishers can approach rethinking their own branding, and develop a more powerful approach to marketing […]
June 23, 2021Episodes

Episode 8: Everything You Wanted to Know About Keywords

Keywords are a popular topic among book metadata experts and book marketers, and publishers reach out to me all the time to ask for clarification and advice on how to […]
June 9, 2021Episodes

Episode 7: Andy Hunter on the Role of Independent Bookstores and the Need for Innovation

In this episode, Joshua talks with Andy Hunter, Founder & CEO of BookShop.org. Andy started BookShop out of a concern for the future of independent bookstores. As Amazon has grown and […]
May 26, 2021Episodes

Episode 6: Clay Tablets and Metadata Overwriting

This episode starts with a story about clay tablets and builds a connection all the way up to a modern metadata issue. The story is about how a team of […]
May 12, 2021Episodes

Episode 5: Ian Lamont on Advertising and Direct-to-Consumer Sales

In this episode of the BookSmarts Podcast, Joshua talks with Ian Lamont, founder of i30 Media Corporation, about advertising on Amazon and Facebook, utilizing his website to build community, and building […]
April 28, 2021Episodes

Episode 4: Drs. Rachel Noorda and Kathi Inman Berens on Book Discovery

In this episode Joshua speaks with Dr. Rachel Noorda (@rachellynchase), Director of Book Publishing and Assistant Professor in English, and Dr. Kathi Inman Berens (@kathiiberens), Associate Professor of Book Publishing […]
April 14, 2021Episodes

Episode 3: Guy LeCharles Gonzalez on Being Data-Informed

This week, Joshua talks with Guy LeCharles Gonzalez (@glecharles), Chief Content Officer at LibraryPass, about how publishers can become more data-informed and avoid the pitfalls of being too data-driven. The […]
March 31, 2021Episodes

Episode 2: Brian O’Leary on the Future of Publishing

In this episode of the BookSmarts Podcast, Joshua interviews Brian O’Leary, Executive Director of the Book Industry Study Group (BISG), the US book industry’s trade organization. Brian and Joshua talk […]
March 20, 2021Episodes

Episode 1: Publishers Are in a Moneyball Situation

In this episode, Joshua discusses how he sees some similarities between the state of the publishing industry and the story of the Oakland A’s baseball team as told in the […]
March 12, 2021Episodes

Episode 0: Introduction to the BookSmarts Podcast

In this episode, Joshua gives some of his personal and professional background, and discusses some of the reasons why he created the BookSmarts Podcast.