BookSmarts Podcast

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June 13, 2022Episodes

Episode 27: Kevin Franco on Book Marketing Strategies

Kevin Franco is a Product Manager at Firebrand Technologies with a background in digital marketing, entrepreneurship, and direct-to-consumer ebook sales. He is leading the development of some new technologies at […]
May 26, 2022Episodes

Episode 26: Pete Larson on the Current Supply Chain Situation

In this episode we are joined by Pete Larson, the President and CEO of Bethany Press (https://www.bethanypress.com/), a printer based in Bloomington, Minnesota. Pete has been in the printing side […]
May 18, 2022Episodes

Episode 25: BISG – Future Proofing Your Workflow

This episode features a recording of a panel discussion I led with Mary McAveney, Chief Marketing Officer at Open Road Integrated Media, at the BISG 2022 Annual Meeting. The discussion, titled […]
March 23, 2022Episodes

Episode 24: Cory Verner on the Growth of Audiobooks

Cory Verner is the CEO of ONE Audiobooks, a publisher of audiobooks and a turnkey audio services provider. Cory has been working in the audiobooks industry for over 20 years, […]
March 2, 2022Episodes

Episode 23: Mark Herschberg How Books Might Escape the Page

In this episode we are joined by Mark Herschberg, publisher at Cognosco Media, author of The Career Toolkit, Essential Skills for Success That No One Taught You, and the developer […]
February 9, 2022Episodes

Episode 22: George Slowik, Jr. on the 150th Anniversary of Publishers Weekly

This week’s guest is George Slowik, Jr., the Chairman and Owner of PWxyz LLC, the parent company of Publishers Weekly, who joins us to discuss the magazine’s history, the digital […]
January 24, 2022Episodes

Episode 21: Thad McIlroy on Metadata Quality, the Backlist, and more

In this episode I am joined by Thad McIlroy, an electronic publishing analyst and author based in San Francisco. Thad writes in-depth articles on publishing topics for his own website, […]
January 12, 2022Episodes

Episode 20: Todd Sattersten on The Magic Number

In the first episode of 2022, Todd Sattersten, Publisher at Bard Press, discusses his research on The Magic Number: the number of units a title has to sell in the […]
December 7, 2021Episodes

Episode 19: Scott Miller on Publishing at FranklinCovey

In our last episode for 2021, we are joined by Scott Miller, Former CMO and EVP of Business Development at the FranklinCovey Company, and now their senior advisor on thought leadership […]
November 23, 2021Episodes

Episode 18: Robin Whitten on Audiobook Demographics and Quality

In this episode, Robin Whitten, editor & founder of AudioFile Magazine, joins us to discuss audiobook listener demographics and performance quality. Audiobook sales have grown significantly in a short amount […]