Recent Posts
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Episode 13: Alessandra Torre on Indie Author Strategies that Publishers Can Use
Alessandra Torre, CEO of Authors A.I. and BingeBooks and a NY Times bestselling Psychological Thriller and Romance author, joins Joshua to talk about various strategies independent authors utilize when marketing […]
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Episode 12: Michael Cader on Challenges and Opportunities in Publishing
In this episode, Michael Cader, Founder of Publishers Lunch and PublishersMarketplace.com, joins me to talk about some of the challenges and opportunities publishers are encountering. Publishers are doing great right […]
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Episode 11: Recent Kindle Changes: A+ Pages and the Death of the MOBI Format
Amazon has recently made two big changes to their publishing systems, and both of these changes will have an impact on publishers of all sizes. The first change is that […]
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Episode 10: The Need for Standards
Standards are an important driving force in every civilization. Standards help us all agree on how we define things, and provide opportunities for us to more effectively engage with each […]
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Episode 9: Erik Nelson on Branding and Marketing
In this episode, Joshua talks with Erik Nelson, a friend and marketing consultant, about how publishers can approach rethinking their own branding, and develop a more powerful approach to marketing […]
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Episode 8: Everything You Wanted to Know About Keywords
Keywords are a popular topic among book metadata experts and book marketers, and publishers reach out to me all the time to ask for clarification and advice on how to […]
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Episode 7: Andy Hunter on the Role of Independent Bookstores and the Need for Innovation
In this episode, Joshua talks with Andy Hunter, Founder & CEO of BookShop.org. Andy started BookShop out of a concern for the future of independent bookstores. As Amazon has grown and […]
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Episode 6: Clay Tablets and Metadata Overwriting
This episode starts with a story about clay tablets and builds a connection all the way up to a modern metadata issue. The story is about how a team of […]
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Episode 5: Ian Lamont on Advertising and Direct-to-Consumer Sales
In this episode of the BookSmarts Podcast, Joshua talks with Ian Lamont, founder of i30 Media Corporation, about advertising on Amazon and Facebook, utilizing his website to build community, and building […]
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Episode 4: Drs. Rachel Noorda and Kathi Inman Berens on Book Discovery
In this episode Joshua speaks with Dr. Rachel Noorda (@rachellynchase), Director of Book Publishing and Assistant Professor in English, and Dr. Kathi Inman Berens (@kathiiberens), Associate Professor of Book Publishing […]
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