Recent Posts
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Episode 10: The Need for Standards
Standards are an important driving force in every civilization. Standards help us all agree on how we define things, and provide opportunities for us to more effectively engage with each […]
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Episode 9: Erik Nelson on Branding and Marketing
In this episode, Joshua talks with Erik Nelson, a friend and marketing consultant, about how publishers can approach rethinking their own branding, and develop a more powerful approach to marketing […]
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Episode 8: Everything You Wanted to Know About Keywords
Keywords are a popular topic among book metadata experts and book marketers, and publishers reach out to me all the time to ask for clarification and advice on how to […]
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Episode 7: Andy Hunter on the Role of Independent Bookstores and the Need for Innovation
In this episode, Joshua talks with Andy Hunter, Founder & CEO of BookShop.org. Andy started BookShop out of a concern for the future of independent bookstores. As Amazon has grown and […]
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Episode 6: Clay Tablets and Metadata Overwriting
This episode starts with a story about clay tablets and builds a connection all the way up to a modern metadata issue. The story is about how a team of […]
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Episode 5: Ian Lamont on Advertising and Direct-to-Consumer Sales
In this episode of the BookSmarts Podcast, Joshua talks with Ian Lamont, founder of i30 Media Corporation, about advertising on Amazon and Facebook, utilizing his website to build community, and building […]
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Episode 4: Drs. Rachel Noorda and Kathi Inman Berens on Book Discovery
In this episode Joshua speaks with Dr. Rachel Noorda (@rachellynchase), Director of Book Publishing and Assistant Professor in English, and Dr. Kathi Inman Berens (@kathiiberens), Associate Professor of Book Publishing […]
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Episode 3: Guy LeCharles Gonzalez on Being Data-Informed
This week, Joshua talks with Guy LeCharles Gonzalez (@glecharles), Chief Content Officer at LibraryPass, about how publishers can become more data-informed and avoid the pitfalls of being too data-driven. The […]
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Episode 2: Brian O’Leary on the Future of Publishing
In this episode of the BookSmarts Podcast, Joshua interviews Brian O’Leary, Executive Director of the Book Industry Study Group (BISG), the US book industry’s trade organization. Brian and Joshua talk […]
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Episode 1: Publishers Are in a Moneyball Situation
In this episode, Joshua discusses how he sees some similarities between the state of the publishing industry and the story of the Oakland A’s baseball team as told in the […]
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