Recent Posts
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Episode 23: Mark Herschberg How Books Might Escape the Page
In this episode we are joined by Mark Herschberg, publisher at Cognosco Media, author of The Career Toolkit, Essential Skills for Success That No One Taught You, and the developer […]
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Episode 22: George Slowik, Jr. on the 150th Anniversary of Publishers Weekly
This week’s guest is George Slowik, Jr., the Chairman and Owner of PWxyz LLC, the parent company of Publishers Weekly, who joins us to discuss the magazine’s history, the digital […]
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Episode 21: Thad McIlroy on Metadata Quality, the Backlist, and more
In this episode I am joined by Thad McIlroy, an electronic publishing analyst and author based in San Francisco. Thad writes in-depth articles on publishing topics for his own website, […]
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Episode 20: Todd Sattersten on The Magic Number
In the first episode of 2022, Todd Sattersten, Publisher at Bard Press, discusses his research on The Magic Number: the number of units a title has to sell in the […]
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Episode 19: Scott Miller on Publishing at FranklinCovey
In our last episode for 2021, we are joined by Scott Miller, Former CMO and EVP of Business Development at the FranklinCovey Company, and now their senior advisor on thought leadership […]
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Episode 18: Robin Whitten on Audiobook Demographics and Quality
In this episode, Robin Whitten, editor & founder of AudioFile Magazine, joins us to discuss audiobook listener demographics and performance quality. Audiobook sales have grown significantly in a short amount […]
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Episode 17: Fran Toolan on Cybersecurity
Fran Toolan, CEO of Firebrand Technologies, joins me to continue the conversation about cybersecurity in the publishing industry. Fran pulls back the covers a bit on this topic, revealing that […]
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Episode 16: Nick Espinosa on Cybersecurity
The month of October is Cybersecurity Awareness Month, and this week’s podcast features Nick Espinosa, an expert in cybersecurity and network infrastructure. Nick has consulted with clients ranging from small […]
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Episode 15: Updates on Keywords and Reviews
There are some changes happening around keywords and reviews at Amazon, so we take a few minutes this week to talk about them. Amazon recently changed their keyword requirements again. […]
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Episode 14: Mary McAveney on Book Discovery
Mary McAveney, Chief Marketing Officer at Open Road Integrated Media joins us this week on the BookSmarts Podcast. Mary has extensive expertise in marketing, strategy, and branding in the publishing […]
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